Drivers of Innovation

Innovations or inventions have many mothering factors. One of the major enticing factor is profitable societal and unmet needs. There are also altruism and noble causes driven by the optimism in scientific discovery. Societal needs and the quest for profitable pharmaceutical medicinal products’ inventions may not be inseparable. Within the pharmaceutical product development portfolio, there are genuine intents in developing medicinal products based on the societal needs. However, the technology’s future profit forecast may drive the rest of the product management (Whitmore, 2004). All pharmaceutical companies desire the first entry in the market-place in the area of research of interest, but in reality the acquisition costs of new and untested investigational medicinal products is a high risk most company will not take very lightly, should the product not approved by regulatory agencies. Hence, scientific discovery is a random and systematic selective gamble process with new investigational products, which may or

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