Cultural Context of Health Literacy

Introduction Public health promotion efforts should address the sensitivity or importance of health literacy while dealing with the target populations’ needs or unmet needs or the effectiveness and efficiency of health promotion measures. Perhaps, health promotion efforts will not be effectively delivered to the target audience when the health literacy level is suboptimal and when the programs under investigation are not tailored to the cultural awareness or consciousness or sensitiveness of the target population (Crosby, DiClemente, & Salazar, 2013; Parker, & Thorson, 2009; Resnick, & Siegel, 2013). In fact, health literacy, cultural competency, and linguistic competency are three major factors which are critical in promoting a dynamic health awareness and facilitating dissemination of health information, effectively (U.S. Department of Health and Human Services, n.d.). Therefore, integration of health literacy, cultural competency, and linguistic competency assessments into several stages in the health campaign planning or campaign processes are critical steps needed

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